Nichole’s Superbowl ad scorecard

  • House made of beer: Not funny.
  • Betty White playing football: Mildly funny. I like Betty White.
  • Doritos, anti-barking collar: Not funny, with a streak of meanness.
  • “Robin Hood”: Not funny. But I don’t suppose it was supposed to be. I love the Robin Hood story, but I’m not sure I’m going to watch this one. Russell Crowe is on my boycott list. Rockford says, “Kinda want to see that. Kinda.”
  • Doritos, “Keep your hands off my mama”: Not funny.
  • Bud Light asteroid: Not funny.
  • “NCIS” head slap: Amusing, even though I’ve ever watched the show.
  • “Simpsons” Coke ad: I’ve always loved Mr. Burns, and his Warhol was lovely. Splendid ad.
  • Go Daddy, Danica massage: These ads annoy me greatly.
  • Doritos, funeral: Ridiculous.
  • Bud Light, voice modulator thing: Made me laugh a little. That T-Pain is a hoot.
  • Monster.com, fiddling beaver: Funnyish, I guess.
  • “The Wolfman”: I so will not be watching that.
  • Bridgestone, killer whale: Ha.
  • Shape-ups from Sketchers: My mom dated a guy who carried around a prototype for a shoe he had invented that was supposed to do something like Shape-ups. I wonder if he’s the force behind these.
  • Cars.com genius kid: Seemed to be an attempt to emulate Wes Anderson, but not very successfully.
  • I don’t know how much longer I’m going to keep this up. I’m pretty sure I know how much longer you’d like me to keep it up, though. Don’t worry. I’ll lose steam and interest soon.

  • Budweiser, bridge is out: cute concept.
  • “Shutter Island”: continues to freak me out.
  • Letterman, Leno and Oprah: Awesome.
  • “Big Bang Theory” bottom-of-the-screen ad: I laughed out loud.
  • careerbuilder.com casual Friday: Oh, man. That’s frightening. And funny.
  • Dockers, no pants: Two pantsless ads in a row? Strange ad programming choice. This would’ve been funnier if we hadn’t just seen an underpants-humor ad. That being said, I hope to win some pants.
  • Brett Favre, Hyundai: Pretty funny, but boy I do not like Brett Favre.
  • Wow, there are a lot of ads.

  • Bud Light “Lost” parody: Lame. Obviously, I’m not a fan or this ad campaign.
  • Dove, “you’re a man”: Eh. Wasn’t there a guy who sang a parenting song set to that tune already? I know that was vague, but what I’m saying is: That wasn’t a terribly original idea.
  • Charger, last stand: It’s a clever concept, but Rockford still isn’t getting a Charger. Also: Putting your underwear in the hamper really isn’t that difficult. Sheesh.
  • Teleflora.com: Twisted.
  • “Alice in Wonderland”: Heavens, that looks creepy.
  • Kiss + Little Kiss, Dr. Pepper: nice. I’d heard of Little Kiss, but I didn’t know they were real. I like it.
  • truTV groundhog day thing: Oh, that was just weird and kind of icky.
  • HarryPotterLand: How many millions of dollars did Kid Who Played Harry Potter make for that ad?
  • Jim Nantz, guy at the mall: That was pretty funny, but there seems to be a strong undercurrent of, “Guys! Your women are holding you back!” this year. And that, I don’t like so much.
  • Intel, sad robot. And that’s how the robot revolution will begin. With hurt feelings.
  • 2 thoughts on “Nichole’s Superbowl ad scorecard”

    1. Well, probably not. What he’d really like is one of those wood-paneled Jeep Wagoneers from the ’80s (seriously), but no amount of picking up after himself is going to make that happen.

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