The ads on butterscotchsundae.com don’t bring in loads of dough, but they do net enough to pay for the Web site. I hadn’t really thought about the effect that reading via RSS feed has on a bloggers’ ad revenue until I read about Kristen’s “Blog the Recession” idea at Motherhood Uncensored. Basically, unless you click through to the site, the blog owner doesn’t get “credit” for your page view. Kristen thought it would be nice to help one another out, which leads us to Blog the Recession:

The premise is simple. If you read blogs, then for the month of August, make the “pledge” to click through from your feed reader. … Just click through to the blog (not on ads unless you are so led) and if you’re feeling generous, click around to their older posts. Just those extra page views can make a big difference for bloggers who could really use the help.

I’m in. I’m going to try to keep it up after August, too. Every little bit (and every little click) helps.

Check out Motherhood Uncensored for more details about Blogging the Recession and to win prizes!