Melanie Nelson is the founder of Blogging Basics 101, and she’s currently writing “Facebook All-In-One for Dummies.” I’ve heard wonderful things about her presentations at each Type-A Parent Conference I’ve attended, but this was the first time I’d actually gone to one of her sessions.
It was a good decision. Melanie is an excellent speaker and teacher, and she knows her topic inside and out. Following are my (mostly unedited) notes from her session, “Making the Most of Your Facebook Page.”
Setting up the right goals
Engagement = visibility
Writing sound updates
Tracking / Insights
1. Test: Offer something different or try something new
2. Measure: Find out what matters / how it’s working
3. Ask: What can we learn from that experiment?
I generally judge a session’s worth by the amount of notes I took. If you’ve made it all the way down here, it should be clear that I thought this was a great, informative session. I definitely haven’t made the most of the Butterscotch Sundae page on Facebook, but I’m going to make a concentrated effort to do better at that.